It’s very easy to lose track of time on social networking sites like Linkedin, Facebook, Twitter and YouTube. It’s easy to feel as if sometimes you’re doing all this ‘work’ for nothing. How do you properly measure return from your social networking activities?
Here are 4 metrics you should keep on your dashboard to help you measure return from your social media marketing:
- Web Traffic-Make sure Google Analytics is installed on your blog or landing page so that you can easily see if any of the traffic to your site is coming from the social networks you participate in. For me and my clients, I can easily see that Facebook and Twitter are in the top 5 traffic sources.
- New Links-One of the main benefits of social media marketing is its effects on organic search engine optimization. Check out sites like BackLinkWatcher.com to see how many sites link to your and watch the quality of those links.
- Opt-in List Growth-Are you getting new subscribers to your Pink Spoon or Squeeze Page? In addition to content status updates and notifications you should be including some catchy updates that promote your latest freebie offering.
- Google Alerts-I use Google Alerts for my Twitter username, my name, my company and product names to just keep an eye out on what’s been said and watch for spikes in activity.
Keep an eye regularly on these 4 and you’ll start feeling a lot better about the time you spend on Twitter, Facebook and YouTube.
