5 Ways to Develop Your Content Library

Sometimes we all get stuck with how to create valuable content to provide our audience with.  Here are 4 quick ways to help you create content to stock your content library with so that you always have content to draw from and never find yourself with writer’s block.

  1. Ask yourself “What are the 10 Most Frequently Asked Questions my target audience has about _____(insert product or service here)?
  2. Ask yourself “What are the 10 Most Frequently Should-Ask Questions my target audience has about _____(insert product or service here)?  Those question you WISH your prospects would have asked BEFORE they paid you money.
  3. Do you want to write a book someday?  Consider using your blog or article writing as an exercise in getting the book done one piece at a time.  Sit down now and write out what the chapters of the book would be then the sections then take each and create a new blog post or article.
  4. Swipe ideas from others that you see and convert to fit into your industry. For example one of my clients has a FREE audio program ’6 Deadly Sins of Healthcare Marketing’ could you create a “6 Deadly Sins of X” for your industry? Then you can play with the various formats this can take, audio, video, blog post, tweet, article.
  5. Do some keyword research and learn what words people are searching for to find your products and services.  Write articles or blog posts with those words in them.

Any other ideas or strategies you employ to keep your own content libraries fully stocked? Feel free to share ideas by leaving a comment below!

1 comment to 5 Ways to Develop Your Content Library

  • Eileen Burns

    Thanks Mande – you are an inspiration to keeping me diligent and consistent in my efforts to blog with interesting content.

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