Would you like the good news or the bad news first? Feel free to read the next two statements in whichever order you choose 
- Bad News: I don’t have any quick and easy tips for you today. I’m afraid I’m going to ask you to really think about your social media marketing today.
- GoodNews: Taking this time to really think about this post and analyze your own social media marketing strategy just might be the key to speeding up your social media marketing success.
So let’s get started…
In the marketing/psychology classic, Influence: Science and Practice
by Dr. Robert Cialdini there are 6 powerful influence elements identified. They are:
- Reciprocity
- Social Proof
- Liking
- Authority
- Scarcity
- Commitment and Consistency
In your social media efforts, how are you including these 6 elements of influence? You get points here if you have a squeeze page or pink spoon. Give yourself 1 point for each. You can give yourself more points if you figure out a way you could provide MORE value in each of those giveaways?
What if you could make the content so valuable that people just had to share with others how awesome it was? Spending a little more time adding value to your free content just might give more points for #2.
In the case of liking, this influence element is why niche marketing works so well. When you are speaking specifically to a targeted group of people you can easily create a sense of similarity, association and familiarity.
By having a blog and regularly posting you are giving yourself points for #4 and #6.
In what ways can you think of to influence by use of scarcity? I’d love to hear your comments below.
