When I’m out speaking or networking I always ask the question “What is Social Media Marketing?” I’m always amazed at the answers I get but it usually centers around 3 areas. Social Media Marketing is about Networking. The interaction of people who share similar interests. This is what you do on Facebook, Linkedin or [...]
If you wanting to brand yourself in any way then its important to stay aware of what is being said or written about you. Google Alerts helps with this task. Here is a list of things you should set up alerts for:
your name your twitter id your company name your blogs name your [...]
I’ve been recommending Google accounts to my clients for about 2 years now. There are so many reasons to use Google other than just to search for things. Here are 6 applications that you may not know about but should be using.
With Google Alerts, I can be alerted every time my name, my [...]
I’m sure you’ve seen them. Those little smiley faces that show up in email, in twitter or on blog posts. Emoticons are emotional icons that are used to convey emotions or feelings within text messages. Here are some of the basic emoticons you see and I hope that you start using:
Smile or Surprised [...]
So in the last post we discussed why it’s important to participate in industry forums and in this post we’ll discuss the components of a forum so that no matter what forum you visit you’ll be able to navigate with confidence.
1. Members or Contributors-anyone who participates in the conversation
2. Moderator- person who [...]
Forums (also known as chat rooms, message boards, and bulletin boards) are a great way to engage people in an interactive ongoing conversation on a particular subject. They are great for starting a debate, soliciting advice, sharing an idea, running a poll, or just having a conversation about a subject.
Do you know the [...]
DISCLAIMER: This post is NOT for English and grammar teachers or anyone else fond of proofreading and perfect punctuation. In our world of 140 characters or less, it is perfectly acceptable and often necessary to throw out the Strunk & White style book.
Here are 5 quick DO’s from the new social media style [...]
Last night I went and socialized with a new group of people from the Social Media Club South Florida. The main event was a case study presentation of how Starmark International launched a social media campaign for Nova Southeastern University. Here are the key takeaways from the meeting.
Key #1 from Murray Izenwasser, [...]
When you fail to plan…you plan to fail!
By not planning out your marketing funnel and establishing clear expectation of what you are trying to accomplish while using social media or any other type of internet marketing will most certainly cause extreme frustration, disappointment and abandonment.
The best place to start your marketing funnel [...]