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Last night I went and socialized with a new group of people from the Social Media Club South Florida. The main event was a case study presentation of how Starmark International launched a social media campaign for Nova Southeastern University. Here are the key takeaways from the meeting. Key #1 from Murray Izenwasser, [...] When you fail to plan…you plan to fail! By not planning out your marketing funnel and establishing clear expectation of what you are trying to accomplish while using social media or any other type of internet marketing will most certainly cause extreme frustration, disappointment and abandonment. The best place to start your marketing funnel [...] |
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