FreeSocialMediaHelp.com

What is a Facebook Fan Page?

admin — Tue, 18 May 2010 21:54:09 +0000

I’m going to go back to the basics here and answer the question “What is a Facebook Fan Page?”

According to Facebook Fan Pages are for a local business, a brand, product or organization, an artist band or other public figure. So what does that really mean? Glad you asked.

I’d recommend that any local business set up a Fan Page so that they can communicate with their local patrons.

If you are a speaker, consultant, author or coach you should also be sure to set up a Fan Page for your ‘brand’.

Independent professionals like hair stylists, yoga instructors, and Pilates instructors should also set up Fan Pages for their “brands”. (This is especially useful if they end up switching studios or salons and they’d like to continue communicating with their favorite clients)

You can also set up Fan Pages for your products, services and often times websites.

Since February 2010, a Facebook Fan Page has a lot of the same features as a Facebook profile for an individual. You can allow fans to post comments on a wall area. You can add photos, videos and even feed your blog or Twitter updates directly into your Fan Page. Plus there a a lot of other really neat features that you can use to engage, entertain and excite fans.

Stay tuned for future posts about how to get fans for your fan pages and create compelling reasons for Fan to engage and interact with your Fan Page on a regular basis.

To Your Social Media Success,

Mande White

P.S. Want to know how to get 3,000 Fans in 30 Days? Check out Facebook Magic Bullet and join me for a free teleseminar on 5/25.

P.P.S. Check out my Fan Pages. Free Social Media Help or Mande White I’d be honored if you would become a fan!

Is it time for a Tweetup?

christina — Thu, 13 May 2010 08:00:28 +0000

First let me define ‘Tweetup’: In-Person meeting of Twitter Users.

Basically any in-person networking event organized by social media.

So what’s in it for you to organize a Tweetup?

1) You’ll be viewed as a Leader or the “Go-To” person for that topic or interest area.

2) You’ll be creating Community. This is not something to be taken lightly. Being able to gather people around a cause or interst area is a powerful persuasion skill to be developed and nurtured.

3) You’ll be building creditability and influence for yourself, especially if you are able to gain some media attention.

Don’t make this one to hard – remember any in-person networking event organized by social media can be considered a Tweetup. Standard event planning tips and tricks apply.

I think the best part of a Tweetup happens during the event because the majority of attendees came because of social media so they are more likely to use social media to talk about the event! That’s a great opportunity for you to gain testimonials and generate a lot of buzz for yourself and the event.

So go out there and plan an event with Facebook, Meetup or Twitter! It doesn’t have to be big! Some of the most valuable meetings I’ve had only had 5 or 10 people in attendance. But the conversations and connections we were able to make was much deeper than if the room had been filled with 100′s of people.

Be sure to check out FreeSocialMediaHelp.com for upcoming events that I’m planning in the South Florida area and other places I’m traveling. I’d love to meet you at a Tweetup!

Are you Following @ListWatcher? You Should!

christina — Tue, 11 May 2010 08:00:19 +0000

@ListWatcher is a resource that sends a direct message (DM) when anyone adds, removes or changes you on any of their lists. Think of it like an alert.

When you are notified that someone starts following you, be sure to send them a thank you tweet. What a great way to make someone feel special and appreciated.

If you find that a lot of people are unfollowing you, it might be time to tweak your tweets.

Remember Twitter is a LOT easier to use if you are using a 3rd party application like Hootsuite! Hootsuite will let you create a visual dashboard of these direct messages as well as ‘@ mentions’ that you can browse through at a glance.

That’s it for today, go off and follow @listwatcher NOW!

Is Your Target Demographic Working Professionals?

christina — Thu, 06 May 2010 08:00:11 +0000

Linkedin allows for paid advertising too and might be a gold-mine for you if you are interested in reaching any of the 57 million professionals with average household incomes of US $108,000. Ads can be targeted to be shown within seniority levels, industry, job function, company size and many more parameters.

Linkedin’s Direct Ad Campaigns work on a pay by click or pay by impression basis and you can get started with a budget as small as $50.

I’ll be trying this out myself in the coming weeks. If you’re intersted in learning more about my results check out the Social Media Coaching Cafe.

P.S. Are you already using Linkedin Direct Ads? If so what’s your success been?

How to Use Linkedin to Boost Your Search Engine Optimization

christina — Tue, 04 May 2010 08:00:52 +0000

Linkedin gives you three areas where you can add website links to your profile. Most people take the easy way out and have links that say “My Blog” and “My Website.” But the smart marketers and followers of this blog are in for a treat!

By choosing “Other” in the edit area you can type in keyword phrases that describe how people can search to find your business. Then each of those links becomes an inbound link by a ‘very highly regarded by Google’ site, Linkedin.

Pretty simple huh?

P.S. Comments? Thoughts? Please leave those below.

P.P.S. If you like this tip, please use one of the buttons below to Tweet or share in Facebook or Linkedin.

Have you gone social and forgot about other types of marketing?

christina — Thu, 29 Apr 2010 08:00:06 +0000

With the internet and technology moving at such a frenetic pace it’s easy to get lost or absorbed in social media while losing sight that it should be only 1 component of an integrated marketing plan. It’s important to remember that social media marketing is enhanced by other forms of internet marketing as well as offline marketing, like my favorite, direct response marketing, traditional advertising and even branding and mobile marketing.

Make sure to take a step back every so often and take a look at what your competitors are doing and what your marketing mentors are doing in terms of these other marketing methods. Are you subscribed to their mailing lists?

If you have Google Alerts set up for your competitors and their products then you can quickly scan what’s going on with them on a regular basis. Make sure you set up Google Alerts for your marketing mentors as well.

Sorry to get ‘off subject’ today but I thought it important to remind you that social media isn’t your magic bullet and shouldn’t encompass your entire marketing plan, budget or time allocations.

To Your Success,

Mande

P.S. What other types of marketing do you do? What have you found works well for your business? What types of marketing do you struggle with getting to work well for your business? Please leave your comments below!

4 Ways to Leverage Content

christina — Tue, 27 Apr 2010 08:00:06 +0000

Content is KING! Have you heard that? Are you frantically pumping out articles and blogs but still not seeing results? If so, STOP! Take a deep breath. Imagine the possibility…

What if you could just leverage the content you’ve already produced to bring in visitors to your website, blog or social media profile?

In my Mile High Email and Flight Accelerator Program I teach over 100 techniques for Leveraging Content. Here I tell you about the 4 strategic ways you can leverage content.

Change the Medium – turn a blog into a podcast or a podcast into an article or video
Enhance the Distribution – use a free service like TubeMogul.com to distribute your content
Repurpose – create a poll about the topic
Initiate Conversation – Ask questions about your content on your social networking sites

To Your Social Media Success,

Mande

P.S. If you like thise tip and want more help in getting your email and social media marketing off the ground check out my Mile High Email & Social Media Flight Accelerator.

Twitter Spring Cleaning

christina — Thu, 22 Apr 2010 08:00:23 +0000

It’s always amazing how people find and start following each other on Twitter. Unfortunately one of the curses of Twitter is a lot of automation tools. These tools usually come with outlandish promises of getting 100,000+ followers in 10 minutes. Argh!

While I’m all for quantity, there does stand some reason to monitor the quality of your Twitter followers. So about once a quarter I like to do a purge of those Twitter followers I feel aren’t an ideal fit.

Twitter Karma http://dossy.org/twitter/karma/ is the tool I use to do the semi-automated purge. Basically its an application that lists all your friends and followers in a way that’s easy to look at a glance. It’s sorted by last update, showing those who must recently updated first. You can sort the list alphabetically, either ascending or descending by Twitter ID. You can also filter the list in several other ways: only friends or only followers, all friends or all followers, and mutual friends. Then you simply go through and check all the people you’d like to unfollow and with the click of a button you will automatically unfollow those people.

How do I choose who to unfollow?

-Anyone having anything to do with anything lewd or X-rated. (You can usually tell this by their Twitter ID or the picture they use).

-Anyone looking to just spam (Weight Loss Related, Dating Related, Teeth Whitening)

Other than that I usually keep the other followers. Hope you find this tip helpful!

To Your Social Media Success,

Mande

P.S. If you ever encounter a situation where Twitter tells you, you can’t follow anymore people…by unfollowing some unnecessary people you’ll be able to go about following people again.

Five Minutes A Day Can Help Build Your Social Media Karma

christina — Tue, 20 Apr 2010 08:00:32 +0000

They say what goes around comes around. While I’m not sure who “they are.” When it comes to giving first you know this is a philosopy I practice and preach.

If you want to increase your Social Media Karma (especially if you don’t know where to start), I’ve got one request to make of you. I promise this will be much easier than remembering to take your vitamins and leave you feeling more satisfied than eating your recommended daily allowance of flax

Are you ready?

Answer one question a day.

I don’t care if you do this on Linkedin Groups, a Facebook Group or a niche specific forum. Spend 5 minutes and seek out someone who is requesting help and answer their question. Don’t make a sales pitch. Provide a useful answer to one person every day. Ideally the question should be related to your business, or it might not. But your answers will earn you trust, friends and a reputation.

In this economy reputation = currency!

P.S. I do practice what I preach but I’m getting a lot more questions asked of me each day so please be patient. If at all possible I try to answer questions in future blog posts so that more people can benefit from the information sharing.

Using Linkedin Headlines to Attract Better Clients

christina — Thu, 15 Apr 2010 08:00:58 +0000

When people see you in Linkedin searches or when you contribute to a group discussion do you know what people see? Have you appropriately edited your profile to attract people to you instead of confuse them?

The initial thing people see is:

1) Your name

2) Your photo

3) Your “Professional Headline”

Unfortunately the professional headline by default is their job title. BOOOOOOOOOOORRRRRRRRRRRRRRIIIIIIIIIIIIING! Quite possibly this is the headline from your LAST job. Ugh!

This is a great opportunity to practice your micro-copywriting skills and focus on what you do to help people.

Use mine as an example: “Help those that are lost, confused and overwhelmed with Social Media find direction, clarity and control.” I keep tweaking it as the copywriting bug hits me and I’d advise the same for you.

You can easily edit your headline via “Edit my Profile”.

What do you think about this tip? What’s your new headline?