When I’m out speaking or networking I always ask the question “What is Social Media Marketing?” I’m always amazed at the answers I get but it usually centers around 3 areas.
- Social Media Marketing is about Networking. The interaction of people who share similar interests. This is what you do on Facebook, Linkedin or Twitter.
- Social Media Marketing is about Sharing. The content (video, pictures, podcasts, blogs, etc) that you find interesting. This is what you do on Digg, Mixx, Del.icio.us and StumbleUpon.
- Social Media Marketing is about Publishing. The distribution of content (video, pictures, podcasts, blogs, etc) This is what you do on Wikipedia, Forums, YouTube and Blogs.
Being able to leverage these 3 types is where the power lies. Does your social media marketing strategy include tactics and techniques for leveraging each of these 3 areas?
