If you wanting to brand yourself in any way then its important to stay aware of what is being said or written about you. Google Alerts helps with this task. Here is a list of things you should set up alerts for:
- your name
- your twitter id
- your company name
- your blogs name
- your product names
- your employees or clients names
- your clients companies
- your competitors
- your competitors’ company name
- your competitors’ products
- industry news
- industry blogs
- industry keywords
When tracking industry keywords think about using this content for future blog posts, articles or newsletters. It helps to use advanced search operators to help you narrow your searches.
For example if you were a commercial Realtor in Miami then you might want to create an alert for [Commercial Real Estate+Miami] so that you got information only about Commercial Real Estate in Miami. You’ll have to play with this feature a bit but after a few tweaks it can prove to be VERY powerful information.
