What is a Facebook Fan Page Vanity URL?

When you first set up a Facebook Fan Page you get a link to your Fan Page that looks something like http://www.facebook.com/pages/Mande-White-South-Florida-Internet-Marketing-Social-Media-Speaker-Coach/131319195109

That’s really hard to remember isn’t it? It’s even harder to use when you’re promoting your Fan Page on traditional off line medialike bill boards, street signage and banners, brochures or business cards.


A ‘Vanity URL’ is a term to describe the outcome of what happens when that long, ugly URL get shorter and cleaner looking.  The previously mentioned Fan Page URL when converted to a vanity URL looks something like http://facebook.com/thesocialmediacoach


Facebook allows you to request a Vanity URL after your Fan Page has 25 fans. You can get your Vanity URL at http://www.facebook.com/username/


Another key benefit to getting a vanity url…reputation management.  A vanity URL like http://facebook.com/thesocialmediacoach is likely to rank higher than say facebook/pages/131319…

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