250-450 words.
So what do I do now with the other 240-440 words of this post? 
How about if I tell you why I believe 250-450 words is the ideal length for a blog post?
- Information Overload- Today’s reader is overwhelmed with the amount of available content, the ability to receive that content anywhere and anytime. You’ve probably got less than a minute to get their attention before they are distracted by the next B.S.O. (bright-shiny object).
- Focus- 250 to 450 words helps you as a writer stick to the point and not ramble on. Bottom line – no one wants to read your rambling thoughts and it’s a complete waste of your entrepreneurial time to do it.
- Search Engine Optimization- 250 to 450 words is a good length to saturate (I didn’t say stuff or over-saturate) your content with keywords.
When should blogs posts be longer?
- Blow-by-Blow- Ever feel like you really need to account for every detail about a situation or experience? Then this would be a good time for a longer blog post.
- Inspirational- If you are looking to convey a story with lots of vivid details and psychological triggers then by all means write until you run out of words. But this style should only be tried by an advanced copywriter.
Leave your comments below and let me know what you think about the length of blog posts?
I agree fully with your opinion of blog post length. I would say that most blog posts should be more like snapshots of a concept, as opposed a a theatrical film. Though, of course, as you pointed out, there is a time and place for everything. An occasional lengthy post can be worthwhile if it is well written and interesting, but in general short and too the point is definitely better; especially with so many things to intrigue an individual on the internet these days. It’s not to difficult for a viewer to leave your page. It is, however, difficult to keep them interested in it.