I’m not a big fan of “should-ing” on anyone but I’d like to take a minute here and give you 10 reasons why blogging is an essential component of a successful online marketing plan.
- Blogging allows you to share your thoughts and opinions with the world which is the linchpin to establishing you/your brand as an expert.
- Creating a blog is a great way to establish a written history. I know if feels a little weird at first but when you look back after a year or two you’ll be amazed at how far things have come for you.
- If you have even the tiniest interest in writing a book a blog can be a great way to prepare.
- Blogs are search engine candy.
- Blogs are an easy, effective publishing tool that allow you to share information with customers and prospects.
- Blogs are the foundation for a successful social media marketing strategy AND search engine optimization strategy.
- Blogs can serve as the content hub for your enewsletter or print newsletter.
- They are a great way to start a conversation with customers, prospects and influencers.
- Blogs force you to keep abreast of industry news and trends.
- Bottom line…blogs are a creditability machine. Journalists love to interview bloggers and authors. If you don’t have a book published already – get yourself a blog and instantly establish creditability.
